Position Title: Associate Professor; Master Supervisor, Director of Sports Science Research Center
Education: Southwestern University, Master in PE
Southwestern University of Finance and Economics, PhD candidate in Demographic
Main Courses: Badminton, Quality development, Sports Nutrition and Scientific Fitness
Books:
1. Leisure Sports, 2016
2. Youth Sports Nutrition, 2008
Papers:
1. Sponsoring Mega Sports Events, Online Attention and Firm Value——Evidence Form the Chinese Sponsors of 2018 World Cup in Russia,2020;
2. Research on the Inheritance Theory and Innovation Path of Traditional Chinese Sports Culture in the New Era,2020;
3. Research on Financial Risk Assessment and Pre-warning of China’s Sports Goods Listed Companies——Based on Financial Data From,2019;
4. Research on the Transformation and Upgrade of the Retail of China's Sporting Goods Industry under the Background of "the New Retail",2018.
Projects:
1. Promoting the International Competitiveness of China's Sporting Goods Industry in the Context of the “Made in China 2025”Strategy, 2016 National Social Science Foundation of China;
2. Research on the Mechanism and Implementation Strategy of School Sports Risk Prevention and Control, 2016 Fundamental Research Funds for the Central Universities;
3. Research on the Operation and Management Reform of Public Sports Venues in Sichuan Province under the Background of Supply-side Reform,2016 Fundamental Research Funds for the Central Universities;